Privacy Policy | Alternative Photography

This Privacy Policy describes how your personal information is collected, used, and shared
when you visit or make a purchase from https://www.alternativephotography.in/ (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device,
including information about your web browser, IP address, time zone, and some of the
cookies that are installed on your device. Additionally, as you browse the Site, we collect
information about the individual web pages or products that you view, what websites or
search terms referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to disable
cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address,
browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about
how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we
collect certain information from you, including your name, billing address, shipping address,
email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about
Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the
Site (including processing your payment information, arranging for shipping, and providing
you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or
advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud
(in particular, your IP address), and more generally to improve and optimize our Site (for
example, by generating analytics about how our customers browse and interact with the
Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal
Information, as described above. For example, we may share your information with shipping
partners. We also use Google Analytics to help us understand how our customers use the
Site--you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics
here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant, or other lawful requests for information
we receive, or to otherwise protect our rights.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a
Do Not Track signals from your browser.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our
records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes
to our practices or for other operational, legal, or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like
to make a complaint, please contact us by e-mail at shop@alternativephotography.in